How were two nerds able to create the most highly-capitalized company in the history of
the world? How did Bill Gates go from a nobody to the richest man in the United
States? How does Microsoft make it look so easy while other hi-tech companies keep
failing?
I was a senior developer at Microsoft for 3½ years and then made one of the biggest
mistakes of my career; leaving to go work elsewhere. While working for several different
companies (and in working closely with numerous others), I discovered a few things:
Yes, as the present trial is revealing, Microsoft is willing to do almost anything to
ensure that they succeed. But many other companies are similarly willing to do almost
anything and they dont succeed. Microsoft has not become successful because of
ethically questionable activities, rather because of their highly-effective management
practices.
And yes, Microsoft was lucky when they were able to sell DOS to IBM, giving them a
strong revenue stream. However, most of Microsofts success has come since DOS, where
they have had to compete against numerous other companies.
You cant really understand Microsoft unless you work there. The corporate culture
and work environment are just too different. How can the average Russian truly understand
and implement capitalism? They just cant - its too big of a chasm to cross. By
the same token, most business people, when they look at Microsoft, dont know what to
look for. And therefore they cannot understand the advantages, and gigantic advantages
they are, that Microsoft holds.
The core advantage is that Microsofts system of management is light years beyond
that found at most other companies.
And that is what led to this book, "The 12 Simple Secrets of Microsoft
Management." I wrote it to explain Microsofts business advantage. The
advantage, and therefore the book, extends beyond management practices and explains the
essentials of Microsofts unique corporate culture and environment. It explains what
makes Microsoft uniquely Microsoft.
So why should you care? The bookstores are drowning in management books.
Whats the value of one more book, albeit about the method behind the best managed
company in the world?
First of all, this book directly addresses the core argument in the DOJ vs. Microsoft
case. As this book shows, even if Microsoft did everything the DOJ wanted, Microsoft would
still dominate against their competitors. Winning a consent decree will not change the
basic fact that Microsoft is the fox easily devouring the chickens in the hen house.
Second, Microsoft will continue to enter and dominate new market after new market. And
as they do that, they will come to control more and more of the strategic businesses in
the United States. Anyone who follows Microsoft closely is very aware that they want to
own not only the Internet itself, but most Internet commerce as well as banking and
entertainment. And that is just the near future.
This book was also written in the hope that some other companies will learn enough of
Microsofts secrets to be able to effectively compete against Microsoft. And maybe
even beat Microsoft at times. Because the idea of banking only at Microsoft, shopping only
at Microsoft, watching movies only from Microsoft, and generally living in a Microsoft
world, does not thrill me. I vastly prefer choices and diversity.
But as of today, Microsoft has not failed in a single strategic market it has gone
after. "The 12 Simple Secrets of Microsoft Management" explains why.
And it shows other companies what they must do to compete successfully against Microsoft.